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Spelled out signs. Image of Tony Frisell standing in front of a pianted yellow sign that reads "Spelled Out Signs"

MY PHILOSOPHY

Hand-painted signs cannot be rushed and certainly aren’t as competitively priced as vinyl and other computer-generated lettering, so why should you choose analog over digital when choosing signage? Investing in a hand-painted custom sign is good for business and feels good too. The refined craftsmanship of a hand-lettered sign creates an inviting aesthetic that immediately draws in any potential customer to take a closer look. The value in a more analog, human touch is immediately evident in the care and unique details of each finished piece. A hand-lettered sign or mural is a work of art that is intended to last, and a good hand-crafted sign will naturally become a cherished family heirloom or celebrated neighborhood fixture.

-Tony Frisell, Spelled Out Signs, Oakland,CA

Background & Qualifications

Art Academy of Cincinnati

Degree: Bachelor of Fine Arts 

Emphasis: Painting

The logo for Spelled Out Signs with a black background and bright green lettering.

Skilled craftsman for 15+ years with a focus on sign-making and event production installation

From 2014 until the present day I have been regularly attending conferences and continuing education workshops in hand-lettering for painted enamel and gold leaf signs. Workshops taught by New Bohemia Signs and pioneers of the industry at various Letterheads conferences.

I have an extensive catalog of rare and vintage stock lettering and designs

CONTACT

300 Jefferson St, Oakland, CA 94607

(510) 757-1707

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